Investigating The Relationship Between Health Product Consumption And Health Literacy İn The Pandemic Period

İÇİNDEKİLER INTRODUCTION . 1 PART ONE HEALTH AND HEALTH PRODUCTS 1.1.The Concept of Health 5 1.2. Evaluation of Health Services in Turkey 6 1.2.1.Primary Health Care Providers 7 1.2.2. Secondary Health Service Providers 8 1.2.3.Tertiary Health Service Providers . 9 1.3.Health Expenditures in Turkey 9 1.3.1. Public and Private Health Expenditures . 10 1.3.2. Individual Health Expenditures 18 1.4. Factors Affecting Individual Health Expenditures . 22 1.5. Classification of Health Products . 26 1.5.1. Products Subject to Prescription . 26 1.5.2. Non-Prescription Drugs 26 1.5.2.1. Food Supplements . 27 1.5.2.2 Traditional Herbal Medicinal Products 27 1.5.2.3. Medical Devices and Medical Consumables 28 1.5.2.4. Biocidal Products 28 1.5.2.5. Cosmetic and Dermocosmetic Products . 29 1.6. Over-the-Counter (OTC) Medicines 29 1.7. Self Medication 30 PART TWO HEALTH LITERACY 2.1. The Concept of Health Literacy . 33 2.2.Overview of Health Literacy . 35 2.2.1. Health Literacy in the World 35 2.2.2. Health Literacy in Turkey . 36 2.3. Importance of Health Literacy 38 2.4. Measuring Health Literacy . 41 PART THREE COVID-19 AND CONSUMPTION 3.1. Epidemics from History to the Present . 43 3.2. COVID-19 Pandemic . 45 3.2. Economic Impact of COVID-19 Pandemic 46 3.3. COVID-19 Pandemic and Consumption Behavior 48 3.4. COVID-19 Fear and Measurement 50 SECTION FOUR PERCEIVED VALUE, CONSUMER SATISFACTION, PERCEIVED RISK, PURCHASE INTENTION 4.1. Perceived Value Concept . 51 4.1.1.Measurement of Perceived Value 52 4.2. Customer Satisfaction Concept 53 4.2.1. Measurement of Customer Satisfaction 55 4.3. Perceived Risk Concept 56 4.3.1. Measurement of Perceived Risk . 58 4.4. Purchase Intention Concept 60 4.4.1.Measurement of Purchase Intention 60 SECTION FIVE THE EFFECT OF INDIVIDUALS' HEALTH LITERACY LEVEL ON THE CONSUMPTION OF HEALTH PRODUCTS IN THE COVID-19 PROCESS 5.1. Methodology of the Study 63 5.1.1.Purpose and Importance of the Research . 63 5.1.2. Data Collection . 65 5.1.3. Population and Sample Size of the Study . 65 5.1.4.Measurement of Variables and Preparation of Questionnaire Form 67 5.1.5. Inclusion Criteria 70 5.2. Analysis and Findings 70 5.2.1. Structural Equation Model 70 5.2.2.Demographic Data . 72 5.2.3. Frequency Table for Scale Statements . 77 5.2.4. Confirmatory Factor Analysis 89 5.2.4.1. Perceived Value Confirmatory Factor Analysis . 90 5.2.4.2. Perceived Risk Confirmatory Factor Analysis . 91 5.2.4.3. COVID-19 Fear Scale Confirmatory Factor Analysis 92 5.2.4.4. Health Literacy Scale Confirmatory Factor Analysis . 94 5.2.4.5. Customer Satisfaction Scale Confirmatory Factor Analysis . 96 5.2.4.6. Confirmatory Factor Analysis of Purchase Intention Scale . 97 5.2.5. Reliability and Validity Analysis 98 5.2.5.1. Perceived Value 98 5.2.5.2. Perceived Risk 99 5.2.5.3. Health Literacy 99 5.2.5.4. COVID-19 Fear 100 5.2.5.5. Customer Satisfaction . 101 5.3. Testing the Model with Structural Equation Modeling 103 5.4. Summary Results of Hypotheses 107 DISCUSSION . 111 CONCLUSION . 117 REFERENCES 123 APPENDICES . 135